Aroosha Chaudhry
BahrainAvailableSelectively

ArooshaChaudhry

Product Manager/Consumer tech. Food tech. AI. Operations.
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arooshaghafoor@outlook.com
02 / INTRO

Hey, I'm Aroosha, 28, based in Bahrain, working in food-tech at Calo, GCC's leading meal subscription company.

I lead all food-related initiatives, mostly focused on enabling personalization through AI, think of it as your personal chef who knows what you'd like to eat and what your body needs for the day.

A day in the life of a PM
03 / SHIPPED WORK

Going to walk you through some of the work I'm really proud of.

These are all Food Ops and Consumer related releases done by the Food Experience Squad at Calo.

ai byo · live in-app
Spotlight 01 · AI BYO Engine

On Spot AI Meal Generation for Calo users — a more personalized experience.

The problemSubscribers were locked into whatever the weekly menu offered, no way to act on a craving or find their favourite meals everyday. A fixed menu led to a less personalized one and users would request for more variety and their favourite meals.

What I builtDesigned and shipped Calo's foundational AI BYO Engine, the first of its kind in food-tech which allowed us to serve users in a more personalized manner. All users had to do now was tell us what they want to eat, and we would make a meal for them on spot! The engine would take into account their allergens, dislikes, macro requirements and profile. Think of yourself using this and typing in any craving or health restriction such as "make it vegan" or "high protein, low carb" or "give me a spicy salad" — you will see a three-meal menu with AI-written names, descriptions, and images.

LIVE
selective market releases for now
byo · lunch + breakfast
Spotlight 02 · BYO Evolution

Expanding variety of Build Your Own categories.

The problemHaving a fixed menu at Calo meant that some users would miss out on their favorite meals, some may receive meals with their disliked ingredients. This would lead to churn. Hence, the variety on the menu needed to be improved drastically without adding a lot of SKUs on the menu.

What I builtExpanded Build Your Own as a product category and took it from 0–1. Allowed users to make their own rice bowls, pasta meals, sandwiches (for both lunch and breakfast), oats, parfaits and much more! This allowed us to serve meals according to the user i.e: enable personalization as well as expand variety.

4 new
lunch and breakfast categories launched
revenue features · monthly
5-FIG
add-ons + premium meals · ongoing
live in GCC
weekly performance
items solddeliveriesusers
peakMar 29Apr 5Apr 12Apr 19Apr 26
Spotlight 03 · Revenue

Multiple revenue features: Add-ons, Premium Meals.

The problemSubscribers who wanted more than their plan covered had no in-app way to get it — the only paths were a costly plan upgrade or a manual request to customer support.

What I builtA set of consumer-app revenue surfaces (Add-ons and Premium Meals among them) that let subscribers buy more without upgrading their plan or contacting CX. Conceived and shipped end to end.

2+
revenue features shipped
auto-byo · weekly menu scan
WEEK 23 MENU
Chicken thai curry
Beef ragu pasta⚠ allergen
Cashew stir-fry⚠ allergen
Salmon teriyaki
SAFE BYO ASSIGNED
Mediterranean bowl
· tree-nut free· dairy free· macros matched
scans every subscriber's allergen profile against the upcoming weekly menu
Spotlight 04 · Trust & Safety

Solving the allergen meal assignment problem.

The problemDespite having allergen profiles on file, 3–5% of subscribers were still being assigned weekly meals that contained an ingredient they'd flagged — a trust and safety gap, not just an inconvenience.

What I builtScans the upcoming weekly menu against each subscriber's allergen profile, and silently auto-assigns a safe BYO meal. Targets the 3–5% of users who were previously served meals containing their flagged allergens.

3–5%
users protected, formerly at-risk
Spotlight 05 · Operational Tooling

Chef's Playground: recipes out of Excel.

The problemNew product development ran on spreadsheets passed between chefs and engineers — slow, error-prone, and disconnected from the live food database it was meant to feed.

What I builtA sandboxed recipe environment that replaced spreadsheet workflows for the kitchen team. A structured 2-step NPD approval lets chefs publish directly to the food database, with an LLM-powered assistant that scales recipes, finds substitutes, and teaches Calo's food philosophy.

2-step
NPD approval, end-to-end
04 / EXPERIENCE

A timeline view of my career after grad.

Tap on the title card for what I did in these roles.

IBA KarachiPakistan
US MobileRemote
CaloBahrain
IBA KarachiPakistan
US MobileRemote
CaloBahrain
CaloBahrainJul 2024 – Present

Product Manager, Food Experience (Consumer & Operations)

Own the end-to-end product roadmap for Calo's Food Squad, spanning AI-powered personalisation, Build Your Own (BYO) meal experiences, and internal Food Operations tooling across GCC markets.

AI & Innovation
  • Built Calo's foundational AI BYO Engine, the first of its kind in food-tech, enabling real-time, LLM-powered meal generation personalised to each user's allergens, macros, and preferences; fully rolled out company-wide.
  • Shipped AI Personal Chef (free-text BYO): users type any request ("make it vegan", "no tomatoes") and receive a fully generated 3-meal menu with AI-created names, descriptions, and on-the-spot images, without scrolling the menu.
  • Delivered Auto-BYO allergen protection: algorithm scans the upcoming weekly menu against each subscriber's allergen profile and auto-assigns a safe BYO meal, targeting the 3–5% of users previously served allergen meals.
  • Launched Calo's first AI feature on the app: AI-generated images for BYO meals across multiple GCC markets, replacing placeholder visuals and establishing the AI image infrastructure for all future releases.
  • Deployed Chef's AI Assistant on Chef's Playground: LLM-powered bot helping chefs scale recipes, create healthy variants, find ingredient substitutes, and learn Calo's food philosophy.
  • Won the company AI Hackathon by pitching 3 viable AI product concepts.
Revenue & Business Impact
  • Worked on multiple revenue features (Add-ons, Premium Meals): consumer-app surfaces that let subscribers purchase more without upgrading their plans or contacting CX.
  • Doubled BYO active user base: scaled adoption 2x through feature expansion, UX improvements, and allergen-inclusive content.
  • Introduced Minimum Basket Value for add-ons for paused/non-subscribed users, eliminating loss-making low-value deliveries and opening a new non-subscriber revenue channel.
  • Expanded BYO to Breakfast with a significant new component catalogue, launched across multiple GCC markets.
Product & User Experience
  • Redesigned the Meal Page: surfaced per-component macros, introduced dietary labels (gluten-free, dairy-free), added spice level tags, and rebuilt the customisation flow, reducing user confusion and CX contacts.
  • Shipped long-form Meal Descriptions with Arabic support, addressing a long-standing request from Calo's diverse international user base.
  • Launched BYO Sandwiches & Salads in a new GCC market and introduced 2 new BYO categories (Eggs & Pizza) with dairy-free and gluten-free bread options, closing gaps for allergy users.
Operational Tooling
  • Built ingredient → component → meal macro cascade sync: a single click now propagates nutritional updates across all connected items, eliminating hours of manual edits and user-reported macro discrepancies.
  • Delivered real-time accurate meal cost visibility on Dashboard by integrating Precoro (supply chain) with Calo Dashboard, resolving a 2-year data accuracy problem.
  • Completed Chef's Playground: sandboxed recipe environment replacing Excel workflows, with a structured 2-step NPD approval process enabling chefs to publish directly to the food database.
05 / ACHIEVEMENTS & RECOGNITIONS

Achievements & Recognitions.

Most Valuable Player at Calo.
01
MVP
annual company awards
CALO2025

Most Valuable Player at Calo.

Recognised at Calo's annual company awards for outstanding contribution across product and tech. Voted across the org, awarded for impact, execution, and cross-team leadership.

LEADERSHIPEXECUTIONCROSS-FUNCTIONAL
Researcher → APM → PM in three years.
02
promotions · three years
CALO2022 – 2024

Researcher → APM → PM in three years.

Joined as a User Researcher on the Consumer App. Promoted to Associate Product Manager on Food Operations, then to Product Manager owning the Food Squad across multiple GCC markets.

USER RESEARCHOPERATIONSPRODUCT
AI Hackathon Winner.
03
1ST
ai hackathon · company-wide
CALO2025

AI Hackathon Winner.

Pitched three viable AI product concepts under 48-hour constraints. One of them became the foundation for Calo's AI BYO Engine, now live company-wide.

AIINNOVATIONSTRATEGY
04
TOP
revenue · 2024
CALO2024

Worked on multiple revenue features.

Built and shipped a set of consumer-app revenue surfaces (Add-ons and Premium Meals among them) that let subscribers buy more without upgrading their plan or contacting CX. Conceived and delivered end to end.

REVENUECONSUMERGROWTHAI
06 / RECOMMENDATIONS

Here's what people who worked with me say about me.

Aroosha has been a highlight in my team. She proved that she can learn any new skill in a short period of time, be a team player and deliver work fast while communicating perfectly up and across. She worked on User Research and delivered multiple significant insights related to our consumer and internal user journeys and experience. She partnered up closely with the product teams, always challenged the status quo to make our product better. She has perfect organization skills and she's an amazing human being to work with.

Fast LearnerUser ResearchTeam PlayerOrganised
Tadas Jurelevicius
Managed Aroosha Directly at Calo
LinkedIn

I had the pleasure of working closely with Aroosha at Calo on some of our most impactful product initiatives, and she stands out as a very strong product manager. Working with Aroosha, I was always impressed by how well she could connect strategy with execution. She has a clear vision for where a product should go, but she's equally invested in understanding the details required to get there. Throughout our collaboration on major personalization and AI-driven initiatives, she consistently pushed the team to think bigger while keeping us focused on delivering real value to customers. She's highly collaborative, thoughtful in her decision-making, and genuinely enjoyable to work with. She creates alignment across teams, values input from different perspectives, and fosters an environment where people feel empowered to do their best work. All in all, amazing person to work with.

Strategy & ExecutionAI ProductsCollaborativeVision
Ahmed Raza
Worked directly with Aroosha at Calo
LinkedIn

Aroosha and I worked closely together to develop US Mobile's online and public engagement presence. Her position was a hybrid role, juggling multiple line managers across two continents and a large time difference in addition to catering to an array of projects and deadlines, which she handled with exceptional ease. She consistently attended meetings with a hunger to contribute information she had researched and determined autonomously, listen to colleagues' experience and evaluations, engage in productive debate and work collaboratively. Aroosha has an inquisitive nature, a friendly disposition and a thirst for success. Aroosha's professionalism, organisation, tenacity, enthusiasm and generosity with her time were a breath of fresh air. She was an asset to US Mobile's growth and customer service teams. It was a pleasure to work with her.

AutonomousProactiveMulti-taskerTenacious
Natasha Smith
Worked directly with Aroosha at US Mobile
LinkedIn

Aroosha is someone with excellent work ethic! I was really impressed with her speed. I don't know many people I can actually say this for. She truly is one of those resources to whom you give a job and then a. forget about it because she will be after you and 2. She will do it 'yesterday'. She posses great writing skills. She wrote many blogs for the company for SEO purposes and in all her write ups she did not need any supervision or direction. A very independent worker with a great vibe around other fellow workers! Will go above and beyond.

Work EthicSpeedWritingIndependent
Huma Yahya Khattak
Worked directly with Aroosha at US Mobile
LinkedIn
07 / off the recordyou found the easter egg

Why are you still scrolling?

That was the whole resume — the PDF doesn't even have this part. But since you made it all the way down here, you've earned the director's commentary.

exhibit a — what I actually do all day
exhibit a — what I actually do all day
the food, obviously
the food, obviously
turns out, I model sometimes
turns out, I model sometimes
started collecting awards early
started collecting awards early

Still reading? At this point we're basically friends. Let's make it official.

now you can email me
// thanks for scrolling. genuinely. — A
now·intro