01
$25K
monthly · incremental
Add a Meal — silent revenue lever.
Conceived and shipped end-to-end. A single, surgical addition to the consumer app that compounded into the highest-leverage revenue ship of the year — no plan upgrades, no CX overhead.
aroosha-chaudhryresume · 01 / 05 · v.26
ArooshaChaudhry
Product Manager/Food. AI. Operations.
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arooshaghafoor@outlook.com
02 / INTRO
Hey, I'm Aroosha, 28, based in Bahrain, working in food-tech at Calo, GCC's leading meal subscription company. I lead all food-related initiatives, mostly focused on enabling personalization through AI, think of it as your personal chef who knows what you'd like to eat and what your body needs for the day.
03 / SHIPPED WORK
Five things I've shipped, in detail.
Roll past slowly - each is a real launch from the Calo Food Squad.
Spotlight 01 - AI BYO Engine
Build Your Own meal, generated in real time.
Designed and shipped Calo's foundational AI BYO Engine - the first of its kind in food-tech. Structured BYO lets members tune components, macros, and allergens; free-text BYO lets them type any craving - "make it vegan", "high protein, low carb" - and get a three-meal menu with AI-written names, descriptions, and images. Live for 100% of users in KSA and Bahrain.
100%
rollout - KSA & Bahrain
Spotlight 02 - BYO Evolution
From one bowl to lunch and breakfast.
Grew BYO past its launch category. Shipped structured lunch categories, then added a full breakfast experience - scaling the engine into a multi-daypart personalisation surface that covers more of each member's week.
lunch + breakfast
new day-parts on BYO
add a meal · monthly
$0K
avg incremental revenue
live · 4 markets
weekly performance
items solddeliveriesusers
BH
$290
peak / week
AE
$1.1k
peak / week
SA
$1.8k
peak / week
KW
$2.7k
peak / week
Spotlight 03 - Revenue
Add a Meal - $25K/mo, no plan upgrade.
A single, surgical addition to the consumer app: subscribers can add extra meals to any week without upgrading their plan or contacting CX. Quietly compounds into the highest-leverage revenue lever shipped this year.
$25K
average monthly incremental revenue
auto-byo · weekly menu scan
WEEK 23 MENU
Chicken thai curry
Beef ragu pasta⚠ allergen
Cashew stir-fry⚠ allergen
Salmon teriyaki
SAFE BYO ASSIGNED
Mediterranean bowl
scans every subscriber's allergen profile against the upcoming weekly menu
Spotlight 04 - Trust & Safety
Auto-BYO allergen protection.
Scans the upcoming weekly menu against each subscriber's allergen profile, and silently auto-assigns a safe BYO meal. Targets the 3–5% of users who were previously served meals containing their flagged allergens.
3–5%
users protected - formerly at-risk
Spotlight 05 - Operational Tooling
Chef's Playground - recipes out of Excel.
A sandboxed recipe environment that replaced spreadsheet workflows for the kitchen team. A structured 2-step NPD approval lets chefs publish directly to the food database - with an LLM-powered assistant that scales recipes, finds substitutes, and teaches Calo's food philosophy.
2-step
NPD approval, end-to-end
04 / EXPERIENCE
A timeline of roles. Tap a node for the receipts.
IBA KarachiPakistan
US MobileRemote
CaloBahrain
IBA KarachiPakistan
US MobileRemote
CaloBahrain
Product Manager - Food Experience (Consumer & Operations)
Own the end-to-end product roadmap for Calo's Food Squad, spanning AI-powered personalisation, Build Your Own (BYO) meal experiences, and internal Food Operations tooling across KSA, Bahrain, Kuwait, and UAE.
AI & Innovation
- Built Calo's foundational AI BYO Engine - the first of its kind in food-tech - enabling real-time, LLM-powered meal generation personalised to each user's allergens, macros, and preferences; rolled out to 100% of users in KSA and Bahrain.
- Shipped AI Personal Chef (free-text BYO): users type any request ("make it vegan", "no tomatoes") and receive a fully generated 3-meal menu with AI-created names, descriptions, and on-the-spot images - without scrolling the menu.
- Delivered Auto-BYO allergen protection: algorithm scans the upcoming weekly menu against each subscriber's allergen profile and auto-assigns a safe BYO meal, targeting the 3–5% of users previously served allergen meals.
- Launched Calo's first AI feature on the app - AI-generated images for BYO meals (KSA, Bahrain, Kuwait), replacing placeholder visuals and establishing the AI image infrastructure for all future releases.
- Deployed Chef's AI Assistant on Chef's Playground: LLM-powered bot helping chefs scale recipes, create healthy variants, find ingredient substitutes, and learn Calo's food philosophy.
- Won the company AI Hackathon by pitching 3 viable AI product concepts.
Revenue & Business Impact
- "Add a Meal" feature: generates $25K in average monthly incremental revenue, enabling subscribers to purchase extra meals without upgrading plans or contacting CX.
- Doubled BYO active user base: scaled adoption from 8% to 16% through feature expansion, UX improvements, and allergen-inclusive content.
- Introduced Minimum Basket Value for add-ons (50 SAR / 5 BD / 5 KD / 50 AED) for paused/non-subscribed users - eliminated loss-making low-value deliveries and opened a new non-subscriber revenue channel.
- Expanded BYO to Breakfast with 60 new components, launched across BH, SA1, SA2, and KW for 50% of users.
Product & User Experience
- Redesigned the Meal Page: surfaced per-component macros, introduced dietary labels (gluten-free, dairy-free), added spice level tags, and rebuilt the customisation flow - reducing user confusion and CX contacts.
- Shipped long-form Meal Descriptions with Arabic support, addressing a long-standing request from Calo's diverse international user base.
- Launched BYO Sandwiches & Salads in Kuwait (100% rollout) and introduced 2 new BYO categories (Eggs & Pizza) with dairy-free and gluten-free bread options, closing gaps for allergy users.
Operational Tooling
- Built ingredient → component → meal macro cascade sync: a single click now propagates nutritional updates across all connected items, eliminating hours of manual edits and user-reported macro discrepancies.
- Delivered real-time accurate meal cost visibility on Dashboard by integrating Precoro (supply chain) with Calo Dashboard - resolving a 2-year data accuracy problem.
- Completed Chef's Playground: sandboxed recipe environment replacing Excel workflows, with a structured 2-step NPD approval process enabling chefs to publish directly to the food database.
05 / ACHIEVEMENTS & RECOGNITIONS
Achievements & Recognitions.
02
1ST
ai hackathon · company-wide
AI Hackathon Winner.
Pitched three viable AI product concepts in 48 hours — one of them became the foundation for Calo's AI BYO Engine, now live for 100% of users in KSA and Bahrain.
03
MVP
annual company awards
Most Valuable Player — Calo.
Recognised at Calo's annual company awards for outstanding contribution across product and tech. Voted across the org, awarded for impact, execution, and cross-team leadership.
04
3×
promotions · three years
Researcher → APM → PM in three years.
Joined as a User Researcher on the Consumer App. Promoted to Associate Product Manager on Food Operations, then to Product Manager owning the Food Squad across KSA, BH, KW, and UAE.
now·intro