
Most Valuable Player at Calo.
Recognised at Calo's annual company awards for outstanding contribution across product and tech. Voted across the org, awarded for impact, execution, and cross-team leadership.

Hey, I'm Aroosha, 28, based in Bahrain, working in food-tech at Calo, GCC's leading meal subscription company.
I lead all food-related initiatives, mostly focused on enabling personalization through AI, think of it as your personal chef who knows what you'd like to eat and what your body needs for the day.
These are all Food Ops and Consumer related releases done by the Food Experience Squad at Calo.
The problemSubscribers were locked into a fixed weekly menu β no way to act on a craving, avoid a disliked ingredient, or get more variety without waiting for next week.
What I builtDesigned and shipped Calo's first AI meal-generation engine β the first of its kind in food-tech. Type a craving or restriction ("make it vegan," "high protein, low carb," "give me a spicy salad") and it builds a three-meal menu on the spot, accounting for allergens, dislikes, macros, and your profile β complete with AI-written names, descriptions, and images.
The problemA fixed menu meant users missed their favorite meals, or got ones with disliked ingredients β a steady source of churn that piling more SKUs onto the menu couldn't fix.
What I builtTook Build Your Own from 0 to 1 as its own category: rice bowls, pasta, sandwiches (lunch and breakfast), oats, parfaits, and more β personalization and menu variety, without the SKU bloat.
The problemSubscribers who wanted more than their plan covered had no in-app way to get it β just a costly plan upgrade or a manual request to support.
What I builtConceived and shipped a set of consumer-app revenue surfaces β Add-ons and Premium Meals among them β letting subscribers buy more without upgrading their plan or contacting CX.
The problemDespite having allergen profiles on file, 3β5% of subscribers were still being assigned weekly meals that contained an ingredient they'd flagged β a trust and safety gap, not just an inconvenience.
What I builtScans the upcoming weekly menu against each subscriber's allergen profile, and silently auto-assigns a safe BYO meal. Targets the 3β5% of users who were previously served meals containing their flagged allergens.
The problemNew product development ran on spreadsheets passed between chefs and engineers β slow, error-prone, and disconnected from the live food database it was meant to feed.
What I builtA sandboxed recipe environment that replaced spreadsheet workflows for the kitchen team. A structured 2-step NPD approval lets chefs publish directly to the food database, with an LLM-powered assistant that scales recipes, finds substitutes, and teaches Calo's food philosophy.
Tap on the title card for what I did in these roles.
Own the end-to-end product roadmap for Calo's Food Squad, spanning AI-powered personalisation, Build Your Own (BYO) meal experiences, and internal Food Operations tooling across GCC markets.

Recognised at Calo's annual company awards for outstanding contribution across product and tech. Voted across the org, awarded for impact, execution, and cross-team leadership.

Joined as a User Researcher on the Consumer App. Promoted to Associate Product Manager on Food Operations, then to Product Manager owning the Food Squad across multiple GCC markets.

Pitched three viable AI product concepts under 48-hour constraints. One of them became the foundation for Calo's AI BYO Engine, now live company-wide.
Built and shipped a set of consumer-app revenue surfaces (Add-ons and Premium Meals among them) that let subscribers buy more without upgrading their plan or contacting CX. Conceived and delivered end to end.
Reliable and fast β if she commits to something, you can count on it getting done.
I had the chance to work with Aroosha for more than three years at Calo, and she's been one of the most reliable people I've worked with. What always stood out to me was her ownership. If Aroosha committed to something, I knew it would get done. She has a strong ability to take a challenge, break it down, align the right people, and keep pushing until a solution is delivered. She's also incredibly fast at execution without sacrificing quality, which is a rare combination. Over the years, she played a key role in a number of important initiatives, from building products that supported our Food R&D teams to helping drive newer bets around AI-powered custom meals and personalization. Beyond the work itself, Aroosha is simply a great person to have on a team. She's thoughtful, easy to work with, and someone people enjoy collaborating with. She brings positive energy, stays calm under pressure, and earns trust naturally.
A fast learner and true team player who turned user research into product-shaping insight.
Aroosha has been a highlight in my team. She proved that she can learn any new skill in a short period of time, be a team player and deliver work fast while communicating perfectly up and across. She worked on User Research and delivered multiple significant insights related to our consumer and internal user journeys and experience. She partnered up closely with the product teams, always challenged the status quo to make our product better. She has perfect organization skills and she's an amazing human being to work with.
Connects big-picture strategy with the execution detail to actually get there.
I had the pleasure of working closely with Aroosha at Calo on some of our most impactful product initiatives, and she stands out as a very strong product manager. Working with Aroosha, I was always impressed by how well she could connect strategy with execution. She has a clear vision for where a product should go, but she's equally invested in understanding the details required to get there. Throughout our collaboration on major personalization and AI-driven initiatives, she consistently pushed the team to think bigger while keeping us focused on delivering real value to customers. She's highly collaborative, thoughtful in her decision-making, and genuinely enjoyable to work with. She creates alignment across teams, values input from different perspectives, and fosters an environment where people feel empowered to do their best work. All in all, amazing person to work with.
Juggled a hybrid, multi-manager, multi-timezone role with total ease and initiative.
Aroosha and I worked closely together to develop US Mobile's online and public engagement presence. Her position was a hybrid role, juggling multiple line managers across two continents and a large time difference in addition to catering to an array of projects and deadlines, which she handled with exceptional ease. She consistently attended meetings with a hunger to contribute information she had researched and determined autonomously, listen to colleagues' experience and evaluations, engage in productive debate and work collaboratively. Aroosha has an inquisitive nature, a friendly disposition and a thirst for success. Aroosha's professionalism, organisation, tenacity, enthusiasm and generosity with her time were a breath of fresh air. She was an asset to US Mobile's growth and customer service teams. It was a pleasure to work with her.
Independent, fast, and a strong writer β hand her a task and it's already done.
Aroosha is someone with excellent work ethic! I was really impressed with her speed. I don't know many people I can actually say this for. She truly is one of those resources to whom you give a job and then a. forget about it because she will be after you and 2. She will do it 'yesterday'. She posses great writing skills. She wrote many blogs for the company for SEO purposes and in all her write ups she did not need any supervision or direction. A very independent worker with a great vibe around other fellow workers! Will go above and beyond.
That was the whole resume β the PDF doesn't even have this part. But since you made it all the way down here, you've earned the director's commentary.




Still reading? At this point we're basically friends. Let's make it official.
now you can email me