Aroosha Chaudhry

ArooshaChaudhry

Bahraini NationalAvailable – Selectively
Senior Product Manager/AI, Consumer and Operations Tech, Food Tech.
02 / INTRO

Hey, I'm Aroosha, 28, based in Bahrain, working in food-tech at Calo, GCC's leading meal subscription company.

I lead all food-related initiatives, mostly focused on enabling personalization through AI, think of it as your personal chef who knows what you'd like to eat and what your body needs for the day.

A day in the life of a PM
03 / SHIPPED WORK

Going to walk you through some of the work I'm really proud of.

These are all Food Ops and Consumer related releases done by the Food Experience Squad at Calo.

ai byo Β· live in-app
Spotlight 01 Β· AI BYO Engine

On Spot AI Meal Generation for Calo users β€” a more personalized experience.

The problemSubscribers were locked into a fixed weekly menu β€” no way to act on a craving, avoid a disliked ingredient, or get more variety without waiting for next week.

What I builtDesigned and shipped Calo's first AI meal-generation engine β€” the first of its kind in food-tech. Type a craving or restriction ("make it vegan," "high protein, low carb," "give me a spicy salad") and it builds a three-meal menu on the spot, accounting for allergens, dislikes, macros, and your profile β€” complete with AI-written names, descriptions, and images.

LIVE
selective market releases for now
byo Β· lunch + breakfast
Spotlight 02 Β· BYO Evolution

Expanding variety of Build Your Own categories.

The problemA fixed menu meant users missed their favorite meals, or got ones with disliked ingredients β€” a steady source of churn that piling more SKUs onto the menu couldn't fix.

What I builtTook Build Your Own from 0 to 1 as its own category: rice bowls, pasta, sandwiches (lunch and breakfast), oats, parfaits, and more β€” personalization and menu variety, without the SKU bloat.

4 new
lunch and breakfast categories launched
revenue features Β· monthly
5-FIG
add-ons + premium meals Β· ongoing
live in GCC
weekly performance
items solddeliveriesusers
peakMar 29Apr 5Apr 12Apr 19Apr 26
Spotlight 03 Β· Revenue

Multiple revenue features: Add-ons, Premium Meals.

The problemSubscribers who wanted more than their plan covered had no in-app way to get it β€” just a costly plan upgrade or a manual request to support.

What I builtConceived and shipped a set of consumer-app revenue surfaces β€” Add-ons and Premium Meals among them β€” letting subscribers buy more without upgrading their plan or contacting CX.

2+
revenue features shipped
auto-byo Β· weekly menu scan
WEEK 23 MENU
Chicken thai curry
Beef ragu pasta⚠ allergen
Cashew stir-fry⚠ allergen
Salmon teriyaki
SAFE BYO ASSIGNED
Mediterranean bowl
Β· tree-nut freeΒ· dairy freeΒ· macros matched
scans every subscriber's allergen profile against the upcoming weekly menu
Spotlight 04 Β· Trust & Safety

Solving the allergen meal assignment problem.

The problemDespite having allergen profiles on file, 3–5% of subscribers were still being assigned weekly meals that contained an ingredient they'd flagged β€” a trust and safety gap, not just an inconvenience.

What I builtScans the upcoming weekly menu against each subscriber's allergen profile, and silently auto-assigns a safe BYO meal. Targets the 3–5% of users who were previously served meals containing their flagged allergens.

3–5%
users protected, formerly at-risk
Spotlight 05 Β· Operational Tooling

Chef's Playground: recipes out of Excel.

The problemNew product development ran on spreadsheets passed between chefs and engineers β€” slow, error-prone, and disconnected from the live food database it was meant to feed.

What I builtA sandboxed recipe environment that replaced spreadsheet workflows for the kitchen team. A structured 2-step NPD approval lets chefs publish directly to the food database, with an LLM-powered assistant that scales recipes, finds substitutes, and teaches Calo's food philosophy.

2-step
NPD approval, end-to-end
04 / EXPERIENCE

A timeline view of my career after grad.

Tap on the title card for what I did in these roles.

IBA KarachiPakistan
US MobileRemote
CaloBahrain
IBA KarachiPakistan
US MobileRemote
CaloBahrain
CaloBahrainJul 2024 – Sep 2026

Product Manager, Food Experience (Consumer & Operations)

Own the end-to-end product roadmap for Calo's Food Squad, spanning AI-powered personalisation, Build Your Own (BYO) meal experiences, and internal Food Operations tooling across GCC markets.

AI & Innovation
  • Built Calo's foundational AI BYO Engine, the first of its kind in food-tech, enabling real-time, LLM-powered meal generation personalised to each user's allergens, macros, and preferences; fully rolled out company-wide.
  • Shipped AI Personal Chef (free-text BYO): users type any request ("make it vegan", "no tomatoes") and receive a fully generated 3-meal menu with AI-created names, descriptions, and on-the-spot images, without scrolling the menu.
  • Delivered Auto-BYO allergen protection: algorithm scans the upcoming weekly menu against each subscriber's allergen profile and auto-assigns a safe BYO meal, targeting the 3–5% of users previously served allergen meals.
  • Launched Calo's first AI feature on the app: AI-generated images for BYO meals across multiple GCC markets, replacing placeholder visuals and establishing the AI image infrastructure for all future releases.
  • Deployed Chef's AI Assistant on Chef's Playground: LLM-powered bot helping chefs scale recipes, create healthy variants, find ingredient substitutes, and learn Calo's food philosophy.
  • Won the company AI Hackathon by pitching 3 viable AI product concepts.
Revenue & Business Impact
  • Worked on multiple revenue features (Add-ons, Premium Meals): consumer-app surfaces that let subscribers purchase more without upgrading their plans or contacting CX.
  • Doubled BYO active user base: scaled adoption 2x through feature expansion, UX improvements, and allergen-inclusive content.
  • Introduced Minimum Basket Value for add-ons for paused/non-subscribed users, eliminating loss-making low-value deliveries and opening a new non-subscriber revenue channel.
  • Expanded BYO to Breakfast with a significant new component catalogue, launched across multiple GCC markets.
Product & User Experience
  • Redesigned the Meal Page: surfaced per-component macros, introduced dietary labels (gluten-free, dairy-free), added spice level tags, and rebuilt the customisation flow, reducing user confusion and CX contacts.
  • Shipped long-form Meal Descriptions with Arabic support, addressing a long-standing request from Calo's diverse international user base.
  • Launched BYO Sandwiches & Salads in a new GCC market and introduced 2 new BYO categories (Eggs & Pizza) with dairy-free and gluten-free bread options, closing gaps for allergy users.
Operational Tooling
  • Built ingredient β†’ component β†’ meal macro cascade sync: a single click now propagates nutritional updates across all connected items, eliminating hours of manual edits and user-reported macro discrepancies.
  • Delivered real-time accurate meal cost visibility on Dashboard by integrating Precoro (supply chain) with Calo Dashboard, resolving a 2-year data accuracy problem.
  • Completed Chef's Playground: sandboxed recipe environment replacing Excel workflows, with a structured 2-step NPD approval process enabling chefs to publish directly to the food database.
05 / ACHIEVEMENTS & RECOGNITIONS

Achievements & Recognitions.

Most Valuable Player at Calo.
01
MVP
annual company awards
CALO2025

Most Valuable Player at Calo.

Recognised at Calo's annual company awards for outstanding contribution across product and tech. Voted across the org, awarded for impact, execution, and cross-team leadership.

LEADERSHIPEXECUTIONCROSS-FUNCTIONAL
Researcher β†’ APM β†’ PM in three years.
02
3Γ—
promotions Β· three years
CALO2022 – 2024

Researcher β†’ APM β†’ PM in three years.

Joined as a User Researcher on the Consumer App. Promoted to Associate Product Manager on Food Operations, then to Product Manager owning the Food Squad across multiple GCC markets.

USER RESEARCHOPERATIONSPRODUCT
AI Hackathon Winner.
03
1ST
ai hackathon Β· company-wide
CALO2025

AI Hackathon Winner.

Pitched three viable AI product concepts under 48-hour constraints. One of them became the foundation for Calo's AI BYO Engine, now live company-wide.

AIINNOVATIONSTRATEGY
04
TOP
revenue Β· 2024
CALO2024

Worked on multiple revenue features.

Built and shipped a set of consumer-app revenue surfaces (Add-ons and Premium Meals among them) that let subscribers buy more without upgrading their plan or contacting CX. Conceived and delivered end to end.

REVENUECONSUMERGROWTHAI
06 / RECOMMENDATIONS

Here's what people who worked with me say about me.

Reliable and fast β€” if she commits to something, you can count on it getting done.

I had the chance to work with Aroosha for more than three years at Calo, and she's been one of the most reliable people I've worked with. What always stood out to me was her ownership. If Aroosha committed to something, I knew it would get done. She has a strong ability to take a challenge, break it down, align the right people, and keep pushing until a solution is delivered. She's also incredibly fast at execution without sacrificing quality, which is a rare combination. Over the years, she played a key role in a number of important initiatives, from building products that supported our Food R&D teams to helping drive newer bets around AI-powered custom meals and personalization. Beyond the work itself, Aroosha is simply a great person to have on a team. She's thoughtful, easy to work with, and someone people enjoy collaborating with. She brings positive energy, stays calm under pressure, and earns trust naturally.

OwnershipFast ExecutionReliableCalm Under Pressure
Mahmoud Hammouri
Managed Aroosha directly at Calo
LinkedIn

A fast learner and true team player who turned user research into product-shaping insight.

Aroosha has been a highlight in my team. She proved that she can learn any new skill in a short period of time, be a team player and deliver work fast while communicating perfectly up and across. She worked on User Research and delivered multiple significant insights related to our consumer and internal user journeys and experience. She partnered up closely with the product teams, always challenged the status quo to make our product better. She has perfect organization skills and she's an amazing human being to work with.

Fast LearnerUser ResearchTeam PlayerOrganised
Tadas Jurelevicius
Managed Aroosha Directly at Calo
LinkedIn

Connects big-picture strategy with the execution detail to actually get there.

I had the pleasure of working closely with Aroosha at Calo on some of our most impactful product initiatives, and she stands out as a very strong product manager. Working with Aroosha, I was always impressed by how well she could connect strategy with execution. She has a clear vision for where a product should go, but she's equally invested in understanding the details required to get there. Throughout our collaboration on major personalization and AI-driven initiatives, she consistently pushed the team to think bigger while keeping us focused on delivering real value to customers. She's highly collaborative, thoughtful in her decision-making, and genuinely enjoyable to work with. She creates alignment across teams, values input from different perspectives, and fosters an environment where people feel empowered to do their best work. All in all, amazing person to work with.

Strategy & ExecutionAI ProductsCollaborativeVision
Ahmed Raza
Worked directly with Aroosha at Calo
LinkedIn

Juggled a hybrid, multi-manager, multi-timezone role with total ease and initiative.

Aroosha and I worked closely together to develop US Mobile's online and public engagement presence. Her position was a hybrid role, juggling multiple line managers across two continents and a large time difference in addition to catering to an array of projects and deadlines, which she handled with exceptional ease. She consistently attended meetings with a hunger to contribute information she had researched and determined autonomously, listen to colleagues' experience and evaluations, engage in productive debate and work collaboratively. Aroosha has an inquisitive nature, a friendly disposition and a thirst for success. Aroosha's professionalism, organisation, tenacity, enthusiasm and generosity with her time were a breath of fresh air. She was an asset to US Mobile's growth and customer service teams. It was a pleasure to work with her.

AutonomousProactiveMulti-taskerTenacious
Natasha Smith
Worked directly with Aroosha at US Mobile
LinkedIn

Independent, fast, and a strong writer β€” hand her a task and it's already done.

Aroosha is someone with excellent work ethic! I was really impressed with her speed. I don't know many people I can actually say this for. She truly is one of those resources to whom you give a job and then a. forget about it because she will be after you and 2. She will do it 'yesterday'. She posses great writing skills. She wrote many blogs for the company for SEO purposes and in all her write ups she did not need any supervision or direction. A very independent worker with a great vibe around other fellow workers! Will go above and beyond.

Work EthicSpeedWritingIndependent
Huma Yahya Khattak
Worked directly with Aroosha at US Mobile
LinkedIn
07 / off the recordyou found the easter egg

Why are you still scrolling?

That was the whole resume β€” the PDF doesn't even have this part. But since you made it all the way down here, you've earned the director's commentary.

exhibit a β€” what I actually do all day
exhibit a β€” what I actually do all day
the food, obviously
the food, obviously
turns out, I model sometimes
turns out, I model sometimes
started collecting awards early
started collecting awards early

Still reading? At this point we're basically friends. Let's make it official.

now you can email me
// thanks for scrolling. genuinely. β€” A
nowΒ·intro